Dean Takahashi at the Nintendo store in San Francisco.
Dean Takahashi at the Nintendo store in San Francisco.
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Nintendo opens a San Francisco store that will mean a lot to fans | The DeanBeat

Nintendo is opening a retail store for its gaming gear in San Francisco today. I went to check it out early on a press visit. And even though I am too cynical to be the biggest Nintendo fan on the planet, I left with about $90.35 worth of merchandise. (Hoping my wife doesn’t read this).

This is only the second store that the Japanese company has opened in the U.S. The first, in Rockefeller Center in New York, opened in November 2001, just after 9/11. For San Francisco, this is a blessing to have a new store opening, as the crowds have stayed away and the stores have been closing since the pandemic.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.