Nintendo has a plan to keep Switch owners happy, and it’s more than Mario

Nintendo released Arms, the company’s first major new property since 2015’s Splatoon, right at the close of the Electronic Entertainment Expo tradeshow in Los Angeles last week. And at E3, the company revealed it will have at least one major release for its hybrid Switch handheld/home console each month culminating in the launch of Super Mario Odyssey in October.

To better understand the publisher’s strategy for the first year of its successful new console and what Nintendo wants to communicate to its fans, I sat down with Nintendo of America corporate communications director Charlie Scibetta. The company purposefully shaped its content pipeline to have a marquee franchise hitting retail and its digital shop on a monthly basis.