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Nintendo loses its top U.S. sales and marketing exec

  • Posted byby Dean Takahashi
  • Updated
  • 1 min

Nintendo of America said today that its top sales and marketing executive will leave the company to accept a position outside of the video game industry.

Cammie Dunaway, a former Yahoo executive, joined Nintendo’s U.S. division in November, 2007, replacing Reggie Fils-Aime, who is now the U.S. division’s president and chief operating officer. During Dunaway’s tenure, Nintendo rode the success of its Wii game console and the Nintendo DS portable to the No. 1 position in video game hardware.

Dunaway’s departure is effective Oct. 1. The timing is interesting. Wii sales have fallen to their all-time low in the U.S. In August, Nintendo’s Wii sales in the U.S. were the lowest results for an August since the launch in 2006, according to market researcher NPD Group. Dunaway gave a lot of interviews and presided over a number of Nintendo launch events alongside Fils-Aime and other executives. She was one of the company’s most recognized executives.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat at VentureBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.