Nintendo keeps feasting on TV ad impressions

Nintendo continues its domination of TV ad impressions, accounting for 65% of gaming industry impressions from February 16 through March 15 — though it’s worth noting that the most-seen gaming spot during this time period was PlayStation’s “Explorers,” promoting the PS5. In total, 13 brands aired 42 ads over 4,900 times, generating 782.9 million TV ad impressions, a 102% increase from the previous 30-day period.

GamesBeat has partnered with iSpot.tv, the always-on TV ad measurement and attribution company, to bring you a monthly report on TV advertising by the gaming industry. These are the ads, and by extension the games, that game marketers have been putting major muscle behind.