Nintendo holds off Spider-Man, Pokémon Go in gaming industry TV ad spend

Nintendo upped it spend in August to an estimated $6.2 million from July’s $5.8 million, while PlayStation is back on the chart after dropping off in July — but this time with just a single spot, promoting Marvel’s Spider-Man. FoxNet Games continues to apply a healthy budget to TV, while Niantic overtakes InnoGames to snag fourth.

GamesBeat has partnered with iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs, to bring you a monthly report on how gaming brands are spending. The results below are for the top five gaming industry brands in August, ranked by estimated national TV ad spend.