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Nintendo chief says beefing up Switch sales is the main task in his strategy

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Nintendo is doing what it can to keep sales going for the Switch, which sold a disappointing 5 million units in the last six months that ended September 30. Nintendo’s new boss said in an analyst briefing that the Nintendo Switch remains on a stable growth trajectory.

Shuntaro Furukawa, who became president of Nintendo on June 28, said that the company’s strategy has been to widen the software library to broaden the appeal of the Nintendo Switch.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.