Nintendo answers the call to Arms on TV

Nintendo’s Switch remains a hard-to-find gaming system. Its Super NES Classic retro console sold out in seconds on some retail sites. And the House of Mario is dominating on TV, too, with 39 percent of TV ad impressions from July 16 to August 15.

GamesBeat has partnered with iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TV screens, to bring you a monthly report on the TV ad impressions generated by the gaming industry’s biggest campaigns. These are the ads, and by extension the games, that game makers are putting major muscle behind.