Nintendo ads generate 9 out of 10 TV impressions in March-April

Nintendo continues to be a powerhouse for the video game industry when it comes to TV advertising. From March 16 through April 15, Nintendo accounted for 90% of the industry’s total impressions. During that period, nine brands aired 36 spots over 4,900 times, generating 613.6 million TV ad impressions — and 24 of those 36 spots came from Nintendo.

GamesBeat has partnered with iSpot.tv, the always-on TV ad measurement and attribution company, to bring you a monthly report on TV advertising by the gaming industry. These are the ads, and by extension the games, that game marketers have been putting major muscle behind.