Asia & MENA gaming markets approach $100B, 2B players in 2028 | Niko Partners

Niko Partners has published its video game market sizing model results for Asia & MENA. Combined, the two regions generated $85.5 billion in revenue in 2023, up 4.6% year-on-year.

The firm expects the market to continue growing, albeit at a reduced rate. In 2024, Niko Partners is forecasting the region to grow 2.5% to $87.6 billion in revenue. Furthermore, it expects this pace of growth to continue through 2028. Over these next five years, Niko Partners anticipates the combined Asia & MENA games market to reach nearly $100 billion ($97.1 billion) with a CAGR of 2.5%.