Niko Partners: Hardcore PC gamers in China play 42 hours a week

Chinese gamers are pretty hardcore, and the most hardcore are the PC gamers who play an average of 42 hours a week, according to a survey by market researcher Niko Partners and partner Quantic Foundry. The survey captures the characteristics of Chinese gamers and who they really are, said Lisa Cosmas Hanson, general manager of Niko Partners, in an interview with GamesBeat.

In the chart with the blue bars below, you can how Chinese gamers see themselves. Seventy-six percent of them view “competition” as important, and 77.2 percent value “completion,” like in finishing all the levels in a game. By contrast, only 38.5 percent view a story in a game as important and 36.8 percent view design as important.