Niantic chief marketing officer Mike Quigley and CEO John Hanke (right) at Niantic headquarters.
Categories

Niantic raises $5 million to forge ahead with Pokémon Go

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Niantic, the former Google division that is working on a Pokémon Go location-based mobile game, has raised $5 million in an expanded seed funding round.

The new investors include Alsop Louie, former Havas boss David Jones (and his new venture You and Mr Jones), Fuji Television, Lucas Nealan, and Cyan and Scott Banister. The deal shows that Niantic is still a hot property, and its task of bringing the Pokémon brand to mobile devices is no small task.

Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. 

Join now →

Sign in to your account.

Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.