Niantic brings Lightship VPS to the web

Niantic is announcing Lightship VPS for Web, joining its visual positioning system to the 8th Wall platform. The new browser based tech anchors WebAR content to specific locations and enables virtual objects to interact with that space.

The technology augments a location and enables developers to create an infinite amount of unique experiences. This can drive traffic to specific places, like scenic parks or specific stores, to engage users in brand new ways. The 8th Wall platform can also let devs create events across multiple locations, like digital scavenger hunts by combining multiple VPS experiences.