NFL Tuesday Night Gaming: ‘crown jewel’ of Enthusiast’s services

Brands understand that gaming is a powerful opportunity to cultivate the next generation of fans, but finding the right way to reach their target audience is easier said than done.

The NFL is doing its best to reach out to new audiences (see Taylor Swift) and gaming is a prime opportunity. For the last two seasons, the league has partnered with Enthusiast Gaming and its production partner WePlay Studios to build weekly original programming designed for fans at the intersection of gaming and sports.