Multiple revenue streams will generate a total of $696 million for esports in 2017.
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Newzoo: The esports economy will grow 41% to $696 million in 2017

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

The esports economy will grow 41.3 percent to $696 million in 2017, according to market researcher Newzoo. The total market is expected to nearly triple to $1.5 billion by 2020.

Brands will contribute roughly $516 million in revenue in 2017, and the study suggests that brand investment will more than double by 2020. Meanwhile, Newzoo believes the global esports audience will reach 385 million in 2017 and will grow another 50 percent by 2020.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.