Newzoo: Gens Z and Alpha love games, but they don’t all play

Newzoo has released its latest report on the gaming world, this one covering the behaviors of gamers of Generations Z and Alpha. According to the report’s findings, the youngest generations are very engaged with games, but not always with the act of playing them.

The report is titled “Gen Z and Gen Alpha: The Future of Gaming.” Newzoo defines “game enthusiast” as one who engages with games either through playing or viewing. This means that not all game time equals actually playing a game — it could mean watching someone else play a game on Twitch or YouTube.

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Rachel Kaser

Rachel Kaser is a gaming and technology writer for from Dallas, Texas. She's been in the games industry since 2013, writing for various publications, and currently covers news for GamesBeat. Her favorite game is Bayonetta.