Newzoo's view of the AR landscape.
Newzoo's view of the AR landscape.
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Newzoo: AR has a far bigger opportunity on mobile than VR

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Virtual reality is clunky. Augmented reality is less so. And so it makes sense that AR has a bigger opportunity on mobile devices than VR, according to a new report from market researcher Newzoo.

Newzoo said that immersion is a key reason why many consumers love engaging with gaming. And AR and VR alike can make game experiences even more compelling and interactive, in ways that were—until now—impossible. VR in particular brings gamers one step closer to the immersion.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.