NetEase — the company that runs Blizzard games in China — is coming to the U.S.

NetEase is responsible for operating publisher Blizzard’s massive games like World of Warcraft and Hearthstone: Heroes of Warcraft in China, and now the company has plans to start working in the United States market.

The company is setting up a division in the U.S. led by David Ting, who will act as general manager of NetEase North America. The publisher already employs more than 3,600 people in China, and this new Western initiative will combine that manpower with Ting’s expertise to build a lineup of mobile games specifically for Western audiences. The U.S. is one of the top spending markets for mobile gaming — spending isn’t as big in Android-heavy China — and a primary driver behind the $25 billion in revenues that smartphone and tablet games generated in 2014.