T-Minus Zero is a new studio in Austin, Texas.

NetEase Games launches T-Minus Zero Entertainment game studio headed by Rich Vogel

NetEase Games, a global developer and publisher of video games, has established T-Minus Zero Entertainment, a new game studio in Austin, Texas, headed by game veteran Rich Vogel.

NetEase became one of China’s biggest companies and it has been expanding to the West. In an interview, Vogel said he wanted to make a modern game studio — the fourth one he has created — and he turned to NetEase because he didn’t want to be perpetually raising money.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.