NES Classic, Switch, and Mario grew Nintendo’s search volume to 3 times the size of PlayStation’s

Nintendo is capitalizing on its brand, and it is starting to pull away from PlayStation and Xbox in terms of consumer mindshare.

Search volume for Nintendo-related terms grew to triple the size of PlayStation- or Xbox-related searches, according to internet-data firm SimilarWeb. New products and announcements were responsible for most of this growth. Interest in Pokémon was a significant contributor as fans returned to the series following the release of Pokémon Go in the summer. But the publisher saw its biggest spike in search volume starting in October following the announcement of the Nintendo Switch hybrid home/handheld console, which is due out in March. Nintendo’s buzz only grew in November as the company released the NES Classic Edition throwback console and Super Mario Run for iOS devices.