NBCUniversal’s VR strategy focuses on attractions, not headsets

NBCUniversal is interested in creating virtual reality content, but Chris Heatherly, the company’s gaming boss, gave one reason that isn’t a viable strategy yet during a panel today at the GamesBeat Summit in Mill Valley, California.

“It isn’t a business yet,” said Heatherly. “There’s a lot of negativity around VR. I happen to be bullish about the platform, but I think the technology was far from prime time for most users. So the hype bubble got out of control.”