NBA 2K microtransaction and DLC spending jumped 57% from 2016

When NBA 2K18 launched in September, it had more ways than ever for players to spend money inside the game. That business model is working, with spending on microtransactions, downloadable content, and season passes jumping 57 percent year-over-year for the NBA 2K series.

Publisher 2K Games, a subsidiary of Take-Two Interactive, revealed that it has sold more than 6 million copies of NBA 2K18 into retail. It notes that sell-in as well as sell-through to consumers have both grown over 20 percent compared to NBA 2K17. In its quarterly earnings report, Take-Two also highlighted that the basketball game also had significantly more people purchase and download it digitally relative to past games.