Stock car racing institution Nascar is steering its way into esports. Nascar, Race Team Alliance and 704Games are collaborating on the first-ever Nascar esports league on game consoles.
The eNascar Heat Pro League will feature up to 16 race teams and 32 drivers, each owned and operated by real-world Nascar race teams. Everyone is jumping aboard esports, as it is expected to grow to $1.7 billion in 2021, according to market researcher Newzoo.
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GamesBeat