Nascar is bringing its heat to esports.
Nascar is bringing its heat to esports.
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Nascar steers into esports with eNascar Heat Pro League

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Stock car racing institution Nascar is steering its way into esports. Nascar, Race Team Alliance and 704Games are collaborating on the first-ever Nascar esports league on game consoles.

The eNascar Heat Pro League will feature up to 16 race teams and 32 drivers, each owned and operated by real-world Nascar race teams. Everyone is jumping aboard esports, as it is expected to grow to $1.7 billion in 2021, according to market researcher Newzoo.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.