MSquared, formerly part of Improbable, has worked on metaverse tech with Major League Baseball. Source: MSquared
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MSquared launches interoperable avatars and asset network

MSquared has launched its interoperable avatars and asset network in the hopes of kickstarting metaverse applications.

This marks the platform’s first major product release since establishing itself as an operationally independent company, commercializing over a decade of immersive internet R&D incubated within Improbable. Now MSquared has spun out with more than $150 million in backing. And its tech will enable “very small teams” to build virtual worlds, said Rob Whitehead, CEO of MSquared, in an interview with GamesBeat.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.