Moshi Monsters developer wants to increase subscription sales; reveals affiliate program

Developer Mind Candy already has one of the most popular games for children in Moshi Monsters, but the company is looking to expand its player base through a new affiliate program.

Mind Candy is teaming with Flash-gaming portals, “mommy bloggers,” and others through e-marketing firm Linkshare to bring in more players. The studio will pay a 15 percent starting commission for each player that converts to a subscribing member.