Monetizing VR is like the Wild West — but you can still make money today

Virtual reality is one of the most exciting developments in gaming. But developers are still trying to figure out how exactly to make money off of it.

In a packed room at the GamesBeat 2016 conference in Ranchos Palos Verdes, California, moderator Wanda Meloni (executive director of the Open Gaming Alliance) talked with three experts about what’s been working when it comes to charging customers for VR content. According to Mihir Shah, CEO of VR advertising platform Immersv, in-app purchases and premium content are both good options, as VR will be “an absolutely ginormous space” for ads. He said revenue from ads within VR apps now are anywhere from $0.03 to $0.10 per view.