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Monetization startup Appnext expands its social game discovery network to mobile

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Monetization startups keep multiplying in mobile. But Appnext believes it has what it takes to stand out from the crowd and make a ton of money for game developers.

The Tel Aviv, Israel-based company is extending its mobile monetization and discovery platform from social networks to mobile devices, according to Tal Perry, the vice president of business development at Appnext, in an interview with GamesBeat. He said that will help game developers generate more money through advertising, cross-promotion, and game discovery.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.