Mobile games and the Nintendo Switch 2 have helped push July’s numbers into the positives, according to industry-tracking firm Circana. While there were several PC and console games that performed well, even reaching to the top of the month’s sales charts, it was reportedly the mobile market that kept the game sales numbers largely in the green for the month.
July 2025 Dollar Sales, Millions
Jul 2024
Jul 2025
Change
Total Video Game Sales (Projected to Total Market)
$4,816
$5,051
5%
Video Game Content (Physical & Digital Full Game, DLC/MTX and Subscription consumer spending across Console, Cloud, Mobile*, Portable, PC and VR platforms)
$4,296
$4,480
4%
Video Game Hardware
$317
$384
21%
Video Game Accessories
$204
$187
-8%
*Mobile spending provided by Sensor Tower
“Monthly hardware spending grew 21% when compared to a year ago, to $384M,” said Mat Piscatella, Circana’s executive producer for games reports. “This is the highest hardware spending in a July month since the $441M achieved in July 2008.” The Nintendo Switch 2 is the best-selling piece of hardware in units and dollars, both in July and for the year overall.
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Rachel Kaser is a gaming and technology writer for from Dallas, Texas. She's been in the games industry since 2013, writing for various publications, and currently covers news for GamesBeat. Her favorite game is Bayonetta.
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