Mobile-marketing company Leadbolt introduces ‘non-intrusive’ video ads for mobile

You should start seeing even more video ads in your free-to-play games as another marketing firm embraces the format.

The mobile-marketing platform Leadbolt is breaking into video. It’s just one of many companies to do so, but the firm says it is seeing drastically improved results from its implementation compared to other ad formats. Leadbolt chief executive officer Dale Carr told GamesBeat that his team has developed a targeting and display tools that will help marketers reach the audience they want without annoying those people. The mobile ad market, which includes both the web and apps, hit $18 billion in 2014 — and competitors in the market include Optimatic, Rocketfuel, and Moby.