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Mobile marketing automation leader Appboy scores $15M to increase app & game engagement

  • Posted byby GamesBeat
  • Updated
  • 3 min

The first investor in traditional web-based marketing automation trailblazer Marketo has led an over-subscribed $15 million second round of investment into mobile marketing automation solution Appboy.

Mark Ghermezian
Mark Ghermezian

For CEO Mark Ghermezian, that’s a significant shift.

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