Mobile gaming will see new innovation in monetization in 2025 | Mistplay

A new report from Mistplay sheds light on some of the behaviors of mobile gamers and their relationship with their games — including how monetization affects them. According to their 2024 Mobile Gaming Growth Report, mobile growth in 2025 is going to be marked by new marketing initiatives and new monetization models as developers and game creators attempt to user acquisition costs and scale revenue. Mobile gaming creators are also predicted to use brand collaborations and reward programs to reinvigorate user interest and retention.

According to Mistplay, mobile gaming faces several challenges when it comes to keeping players invested in their games — the goal is to avoid users “churning” out of a game and never returning to play. One of the findings in the report shows that there are several causes for player churn: 77% of gamers surveyed say they leave due to poor balance between gameplay and monetization, and 66% say it’s a similar dissonance between gameplay and in-game ads.