AppsFlyer released its 2024 State of App Monetization report today, which offers mobile developers insight into different monetization models and their returns over time for both gaming and non-gaming apps. According to the company’s findings, apps can benefit from hybrid or diversified revenue streams, and a collaborative approach between marketing and monetization teams will be crucial to competing in the 2025 market.
The report shows that, of the multiple approaches to monetization, certain kinds of games benefit most from a hybrid model — a combination of in-app purchasing (IAP) and in-app advertising (IAA). For mid-core mobile games on Android, hybrid models generated 146% return-on-ad-spend (ROAS) by their 90th day, compared with IAP-only (93%) and IAA-only models (58%).
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