Mobile games can support each other in the race for user attention | Aarki

Aarki recently released its Mobile Retention Radar Report for 2025, in which it details the difficulties that app and mobile game developers face in the oversaturated attention economy. It also provides insights into how marketers can best promote their new mobile titles in spite of the difficulties — namely, how to retain players and keep them interested in spite of the deluge of competition.

The report covers all sectors of the mobile industry, not just gaming. However, for gaming specifically, the report noted the importance of understanding user thought patterns. Gaming, it says, is the cornerstone of the so-called “App Hive,” driving 41% of all downloads. From there marketers can map patterns of behavior across multiple types of apps, including where they go after they leave the game, and make “more precise cohort-based targeting.”