Mobile gamers favor a more diverse range of games than ever

Mobile gamers are one of the biggest audiences in the industry, and understanding them is key for lots of game developers and publishers. At GamesBeat Summit 2022, Lexi Sydow, head of market insights at Data.ai (formerly App Annie) gave a talk called “The State of Mobile Gaming” and the recent trends on the platform.

One of the highlights Sydow mentioned is that mobile gamers enjoy a more diverse selection of games. While old favorites like Candy Crush Saga still reign, new games such as Genshin Impact are making waves as well. Mobile gamers are more willing to try different genres and styles of gameplay, and the mobile trends match those interests.