Mobile game advertising trends start in the app

With 2018 getting underway, it’s an ideal time to reflect on a handful of emerging trends in mobile app monetization that have real potential to take off next year. These have each proven effective in small ways to date, but are replicable, scalable, and ripe for further innovation.

Reward now, watch later

When Featherweight Games released Rodeo Stampede, it introduced an interesting twist on the traditional rewarded video model that typically rewards players upon completing a video advertisement. In Rodeo Stampede, Featherweight flips the model, giving players who meet an untimely death an opportunity to continue the game immediately in exchange for watching a video ad after the level has been completed.