Misfits’ deal with clothing maker Outerstuff isn’t just about its esports teams

A man’s shirt caught my eye as I was walking around my local shopping mall last week. It was for an Overwatch League team, the San Francisco Shock. And it’s the first time I can recall seeing an esports team’s logo on clothing in public (barring game conventions, trade shows, and conferences, of course).

Turns out esports apparel is a growing segment in what Global Industry Analysts pegs as a sports and fitness wear market that could hit $231.7 billion by 2024.