Mintegral has launched Playturbo for playable ads.
Mintegral has launched Playturbo for playable ads.
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Mintegral launches playable ad creative platform Playturbo

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Mintegral and its in-house creative studio, Mindworks, have launched playable ad platform Playturbo to help attract players to discover mobile apps and games.

The Beijing-based Mintegral is a mobile interactive advertising platform, and it’s adding a new playable ad creative platform that enables advertisers to customize their playable ads with significant flexibility. The main benefit is that it enables companies to test new kinds of ads quickly and create different versions in seconds.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.