Mintegral report benchmarks casual gaming metrics on mobile

Programatic and interactive advertising platform Mintegral has partnered with GameAnalytics and Tenjin to publish its 2024 Casual Gaming Report, giving marketers key insights into mobile game advertising. Using data from 2023, the report establishes benchmarks for top metrics like ad buys, retention rate, sessions and eCPMs.

“Casual gaming remains a powerhouse in the mobile app industry,” said Erick Fang, CPO of Mobvista, Mintegral’s parent company. “Understanding user behavior and advertising trends is key to success in this competitive space. Our report equips marketers with the data and insights they need to develop winning strategies.”