Minecon 2015: Mojang and Minecraft trying to live, and thrive, with the corporate creepers

Updated 9:48 a.m. Pacific to confirm that Mattel deal existed before Microsoft acquired Mojang –Ed.

LONDON — It’s not like Minecraft needs to prove that it’s moved beyond being just a video game into a full-blown global cultural phenomenon. But it got more evidence of this, anyway, at the start of Minecon 2015, its first player-conference since 2013.