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MindArk launches cryptocurrency for Entropia Universe virtual worlds

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

MindArk started its massively multiplayer online game platform Entropia Universe with a virtual currency that could be used to buy virtual items in microtransactions. And that was in 2003.

Fast forward to today, and MindArk is the latest company to launch its own cryptocurrency that can be used to purchase items on its blockchain-based Intellectual Property Exchange. This new exchange will open the properties sold in Entropia Universe available to those outside the borders of the current universe.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.