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Microsoft’s Xbox One wins early sales battle on Black Friday

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Microsoft’s Xbox One was the most popular video game console on Black Friday, according to a survey of early shoppers by shopping market research firm InfoScout.

The Xbox One video game console dominated the rankings at Walmart and Target, coming in No. 1 with a 31 percent share even though it had the highest purchase price at $499. These rankings may not hold up, but they’re they earliest indicator in a console war that will go on for years to come.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.