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Microsoft’s game studio chief Phil Spencer defends the Xbox One launch strategy

  • Posted byby Dean Takahashi
  • Updated
  • 4 min

SAN FRANCISCO — Phil Spencer defended the strategy for the November launch of the Xbox One video game console, even though Sony’s rival PlayStation 4 is outselling Microsoft’s system.

Speaking at the Game Developers Conference 2014 with Gamasutra editor Kris Graft, Microsoft’s top game development executive said that the company is in a great competitive position compared to past video game system launches and is poised to grow. He noted that Microsoft and Electronic Arts just had a great game launch with Respawn Entertainment’s Titanfall sci-fi mech/infantry shooter, which will likely result in a sales bump for the system.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.