Ben Favreau of Mixer
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Microsoft’s Mixer lets streamers and spectators play games together

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Since Microsoft acquired its Mixer (formerly Beam) livestreaming service 14 months ago, it has been updating the platform on a regular basis, and now it has some interactive features that will make it stand out from the pack of streaming platforms.

Microsoft hopes Mixer will give it a competitive edge in the $4.6 billion streaming market. More than 600 million people worldwide are consuming livestream content, according to market researcher SuperData Research. Ben Favreau, product marketing manager for Mixer, showed me a demo of the latest Mixer build in a visit to the company’s headquarters in Redmond, Washington.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.