Microsoft’s game chief dishes on press events, rumored price cut, and Kinect-less Xbox Ones

As the new head of Microsoft’s game business, Phil Spencer gave his first command performance on the big stage at the Electronic Entertainment Expo (E3) video game trade show. Having learned a lesson from a year ago, Spencer said his focus will be on delivering great games, rather than touting celebrity endorsements for the Xbox One game console or its non-game entertainment features. He also said he was going to listen to feedback from gamers and take it into account.

Spencer and his team spent an hour convincing us that Microsoft has the line-up to succeed in the long war with Sony, rather than just the short-term street battle. Microsoft has nine exclusive games coming to the Xbox One in 2014, including Halo: The Master Chief Collection; Sunset Overdrive; Forza Horizon 2;
Ori and the Blind Forest; Dance Central Spotlight; Disney’s Fantasia: Music Evolved; Project Spark; Killer Instinct: Season 2; and Fable Legends (multiplayer beta).
Phil Spencer of Microsoft

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.