Microsoft will announce a new Xbox One bundle every day next week

Console manufacturers want to convince consumers that they’re getting a good deal when they plunk down the cash for a new system, and Microsoft is doubling down on bundles to ensure that its Xbox One looks like a great value.

This morning, Microsoft announced that it will reveal a new Xbox One bundle every single day from Monday, September 28 through Friday, October 2 on its Xbox Wire website. That means the company will have at least five different games packed-in with various configurations of its system in addition to the Madden NFL 16, racing game Forza Motorsport 6, and other bundles already on the market. While five more different Xbox One on store shelves sounds like a lot, Microsoft has a good reason for doing this. Bundles are hugely popular with customers, and they make up a huge portion of new systems sold.