Microsoft rebrands Xbox Music as Groove, Xbox Video as Movies & TV

Microsoft just announced a big change for its entertainment apps and services. In short, Xbox Music is being rebranded as Groove and Xbox Video is being rebranded as Movies & TV. Both apps will be available in a new Windows 10 preview available later this week.

Yet this is more than just a rebranding: After all, we’ve known the Xbox name was being dropped from these Microsoft services for a while now. This is part of Microsoft’s larger strategy to become a major player in the business of selling digital music, movies, and TV shows.