Microsoft confirms plan to phase out ‘Xbox Live’ branding

Microsoft is now calling its Xbox network the “Xbox Network” — clever. And this has led the company to drop the Xbox Live branding for the wider service. Microsoft will still use that original naming convention when referring to the Xbox Live Gold subscription program. But it has already replaced all other instances of “Xbox Live” with “Xbox Network” on the Xbox user interface.

The company confirmed the change in the following statement: