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Microsoft buys live game operations startup PlayFab, will integrate into Azure

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Microsoft has acquired PlayFab, a startup which accelerates game development by handling live operations and other tasks so developers can concentrate on making their games.

PlayFab runs backend services for 1,200 cloud-connected games with more than 700 million players, and now Microsoft will integrate PlayFab’s tools into its Azure cloud service.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.