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Microsoft and BesTV to launch Xbox One in China this September

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Breaking a decades-old ban on video game consoles, BesTV and Microsoft said today they that will launch the Xbox One in China this September.

That adds a potential 500 million gamers as possible customers for the Xbox One, giving Microsoft some much-needed expansion possibilities for its machine. Game consoles have been available in China on the black market, but the Chinese government is finally lifting that ban.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.