Fender's Stratoverse
Fender's Stratoverse
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Meta expands the “miniverse” with new Horizon Worlds experiences

  • Posted byby Dean Takahashi
  • Updated
  • 4 min

Meta announced two new applications from big enterprises using the Horizon Worlds metaverse tools. Guitar maker Fender Musical Instruments announced its Fender Stratoverse and BMW Group showed off its MINIverse.

The new Horizon Worlds apps debuted at the Cannes Lions event and are available to all U.S., United Kingdom, and Canada Meta Quest 2 virtual reality headset users. Brands are rushing into the metaverse, as we’ve seen just yesterday with the merger of Admix and Landvault to create metaverse experiences for brands. And Meta is investing at a rate of $3 billion in losses per quarter in its Reality Labs division to build out the metaverse.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.