Meetkai made a digital twin of the Charlotte Hornets physical fan store.
Meetkai made a digital twin of the Charlotte Hornets physical fan store.
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MeetKai and Charlotte Hornet’s launch NBA’s first virtual fan store

  • Posted byby Dean Takahashi
  • Updated
  • 4 min

AI and metaverse firm MeetKai and the NBA’s Charlotte Hornets have unveiled the Hornets Virtual Fan Shop, marking the NBA’s first virtual team store.

This collaboration aims to get basketball fans even more engaged with the NBA team, providing an immersive shopping experience from the comfort of their own homes. Fans can reach the store via the web without a download.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.